In the name of culture

Art and visual culture magazine,Eliphant is the latest sibling of Frame family,with Marc Valli setting out the objective to destroy the ling between pure art and applied or commercial art.The issue features interviews with Fernando Dutierrez,ex-pentagram partner and peter saville,while the 'Research' section picks Collage as the subject of discussion. The 'Cities' sec-tion presents the most interesting paradigm compared to other dections of the magazine. By picking a city with a distinctive creative force,Elephant projects works of artists who live in the city from the perspective of their lives and relationships with the city.Sao Paulo is also chosen with a digestible q& a section with artists abount their hangout places,favorite buildings in the city,favorite food,including images of Sao Paulo from the perspective of the locals.Elephant implies the possibility through its keyword,visual culture,that,maybe,what is happening is that art and design has been combined into people's lifestyle and now they are turning into another intriguing'culture'